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CowChip Crypto and its marketing partner CowboyDnA are proud to announce the signing of their first brand Ambassador as multiple World Bull Riding Champion Terry Don West will join in the effort to protect and grow the rodeo business.

“TDW has won two titles in the PRCA, the BRO World title, two IPRA World titles, and conquered every rank bull in his era, all with a humble grace.” Remarked Shaw Sullivan the Managing Partner of CowboyDnA. “Having Terry come aboard warms my heart and both of us look forward to handling the challenges ahead with the same focus we brought to the stand-alone bull riding industry helping it in it’s infancy to prosper.”

Terry Don West said, “I called Shaw sometime back with some ideas on how we could work together in the future with both of us excited to work together again and eventually this is what came out of it. I don’t pretend to understand all the details, but I know if we all get together and focus, we can accomplish just about anything and that’s what we aim to do.”

Shaw said, “Terry and I are just a starting point, there will be many others who are far more important than us getting involved and revolutionizing our industry, but it all has to start somewhere.”

CowChip Crypto is a Crypto token that will grow and protect the rodeo industry like a War Bond on steroids. It is designed to create a more direct and impacting relationship between the fans, the events they support and their ability to benefit financially for their support.

Setup as a DAO (Decentralized Autonomous Organization) it is also a way for disparate organizations pursuing their own specific goals to join with others on shared concerns without compromising their individuality, much like a farm COOP.

But unlike a farm COOP there is an inherent and tradeable value in a crypto token built on blockchain technology. The number of tokens out in the public multiplied by the price of the token at any given time is the market capitalization (market cap) and that shows the monetary value of the token.

Crypto is a hybrid that can be tailored to solve the most critical needs of our industry while giving the fans more control in the industry they support. With support from our fans we can become a bigger force economically and politically.

Western Brand Cowboy DnA and newly formed CowChip Crypto agreed today to a three-year marketing agreement.  Cowboy DnA will use its marketing experience and deep industry ties to assist the startup CowChip Crypto, who is intent on giving fans more control in the sport and the organizers more money to grow. 

CowChip will also offer a program to raise money for Rodeo Organizations like the National High School Rodeo Association, the AJRA and the National Intercollegiate Associations for their local events. CowChip will also have programs to augment charity raises and get involved in causes that the CowChip holders wish to support.

As part of the agreement Cowboy DnA will use Cow Chips to fund the build of the Country Casino app for betting on Rodeo and Equestrian events. As part of the agreement Cowboy DnA will extend extraordinary benefits (to be determined) to the owners of CowChips and contribute 3% of the apps pre-tax profit to CowChips, Cow Calf fund.

“We share a founder in me; but, operate as separate companies,” said Shaw Sullivan. “My passion has always been Rodeo and I’m proud of my part in growing it whether it was putting on our High School Rodeo or putting on our College Rodeo, the Buckfest to raise money for our College Rodeo Team or starting Bull Riders Only.

Cowboy DnA isn’t a clever marketing tool, it is actually in our DnA to interact with animals, without it there would be no modern humans at all. It’s in my DnA too as I first began marketing rodeo at 12 years old with the Rodeo Radio Report on KRAE radio to bring attention to our local events and local athletes.”

“So, working with CowChip Crypto makes sense on every level important to us,” Sullivan said. “Growing the sport, rewarding the fans, protecting the sport, supporting local charities, augmenting our gambling entertainment (the app and calcuttas, futurities, etc). “

And the real benefit will be the eventual transfer of business to the blockchain. Blockchain will make every transaction cheaper and more transparent,” said Sullivan.

Sullivan also said, “CowChip Crypto has involved some of the best riders, and business people in the industry from the formation of the idea. I’m not yet sure if they think I’m crazy, but from my perspective blockchain/Crypto combined with Rodeo/Equestrian events was tailored made for my skill sets in finance and rodeo.”

Sullivan said, “CowChip Crypto DAO LLC is from its formation a Decentralized Autonomous Organization, which in our case means the cowchip coin holders vote on a board to run the operations.”

The marketing deal is valued at 9.6 million dollars* at today’s CowChip price, but Sullivan said it “could be worth a fortune inside a year, or it could be worthless. That’s just the kind of risk that is in our DnA at Cowboy DnA.”

The deal is expected to close by November 15th and is one of many announcements to come…

*CowChip wrapped its coin with BNB (WBNB) to establish the trading price for the initial coin offering at $.10 but since Ethereum has traded higher so has the price of our CowChip. The actual price will vary greatly as people are able to buy and sell them in the open market. And any purchase of any Crypto should be considered very risky and should never spend more than you can afford to lose.